CURRENT STATE OF ACCOUNTING:
RESEARCH REPORT
//QX Accountancy Services

This Research Report Campaign was led with the objective to gain authority over the topic of "current state of accounting" and establish QXAS as a thought leader in the accounting industry.

The campaign was conducted in partnership with Steve Pipe, the celebrity business author and accounting industry influencer.

Research Survey & Gathering Data
 

A survey was launched to gather data on the hardships and the accomplishments of accounting in the UK. The survey was circulated to Pipe's wider network of accountants and bookkeepers and the data collected was analyzed for insights.

Publishing the Report & Webinar

The Report was pre- published at a webinar event co-hosted by QXAS thought leaders and Pipe, the event created more awareness and engagement for the targeted audience.

Media Planning

 

The report was published across QXAS' website and circulated via an email drip campaign to all participants. It was promoted via advertisement and a thought-leadership piece published in a leading industry publication : XU Magazine.





Donations & Contributions to B1G1

To encouragemore accountants to participate, we contributed to B1G1's 'business for good' through the campaign by donating in the following ways:

1. On behalf of every survey respondent
2. On behalf of each webinar attendee
3. On behalf of each visitor who downloaded the report

Over $4,000 in proceeds went toward vulnerable kids in Cambodia. The donations helped them in the following ways:

1. Clean, filered water for a month
2. A months worth of fresh vegetables
3. A Pushbike to ride to school

The campaign impacted 22,680 lives. 

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